Sustainability
Design that is good
Design that is good
for business and
for the planet.
Sustainable design is no longer optional. For FMCG brands, it is now a commercial priority. I help you embed circular thinking and eco design into packaging and brand experience while protecting shelf impact and profitability.
Why it matters now
Sustainability is a design challenge and a governance challenge.
Regulations are tightening. Consumers are scrutinising. Retailers are raising the bar. Yet many FMCG companies still treat sustainability as a communications exercise rather than a design discipline.
After 25 years working with global brands including Royal Canin, Nestlé Waters, Unilever, and Mondelez, I have seen what separates brands that lead on sustainability from those that simply talk about it. The difference is usually found in the quality of design decisions, from material selection and structural engineering to supply chain architecture and the governance systems that make change stick.
Design 7x brings strategic clarity and practical execution to sustainability from the first brief to production.
73%
of global consumers say they would definitely or probably change their habits to reduce environmental impact. Nielsen
2030
EU target year for packaging sold in Europe to move toward recyclable or reusable systems.
My approach
Two lenses. One integrated strategy.
I work across two connected dimensions of sustainable design, making sure ideas work at scale, in production, on shelf, and across the wider supply chain.
Circular Economy Design
Circular thinking means designing with the full lifecycle in mind so materials, components, and formats stay in use for longer and create less waste. For FMCG brands, this is both a compliance issue and a real opportunity for distinction.
I help you rethink the product ecosystem, from packaging formats and material choices to refill systems, reuse models, and return schemes, so sustainability becomes a practical advantage for the brand and the consumer.
- End of life packaging audit and material mapping
- Refill and reuse model design
- Circular brand experience architecture
- Regulatory roadmap for EU packaging rules and EPR
- Consumer participation research
Packaging Eco Design
Packaging is where many FMCG sustainability decisions are won or lost. Reducing plastic, changing substrates, light weighting, and removing secondary packaging all affect brand equity, logistics, retailer requirements, and consumer experience.
I bring both creative judgement and operational discipline to navigate these trade offs, so sustainable packaging choices strengthen your brand and remain viable in market.
- Eco design brief development and supplier briefing
- Material reduction and substrate transition strategy
- Shelf impact testing for sustainable formats
- Design system adaptation for recyclable structures
- On pack sustainability communication that is clear, credible, and compliant
How I work
From ambition to implementation.
Many consultants stop at strategy. I stay with the work through implementation, making sure every decision becomes real packaging, real systems, and real results.
01
Audit and Diagnose
We map the current packaging portfolio, material footprint, and design governance against regulatory requirements and best practice benchmarks.
02
Define the Vision
We create a sustainability roadmap aligned with brand position, commercial targets, and supply chain realities, not only reporting goals.
03
Design and Test
We develop eco design concepts and circular experience models, then test them with consumers and validate them with production and procurement teams.
04
Govern and Scale
We build the internal framework, design guidelines, supplier briefs, and decision tools that help progress continue over time.
The Design 7x framework
Sustainability through all 7 dimensions.
The Design 7x methodology looks at sustainability not only as a materials or packaging issue, but as a full experience question shaped by perception, trust, and behaviour.
Experience
How does the sustainable version of the product feel to use? Does it communicate care or compromise?
Exchange
What is the consumer being asked to do differently, and is the value exchange clear and fair?
Extension
How do sustainability choices extend across the portfolio and throughout the product lifecycle?
Emphasis
Where does sustainability become a visible and ownable brand signal without creating doubt or overclaim?
Empathy Capital
Does the design show a real understanding of consumer lives, values, and constraints?
Emic / Etic
How do expectations and behaviours differ across key markets, and how should the design adapt?
Contact
Ready to make sustainability your next design advantage?
Whether you are responding to regulation, planning a packaging redesign, or defining a broader sustainability ambition, I can help turn it into a competitive advantage.
Start the conversation